Framework #7 Copywriting Compact

Next one. Image computing compact. An email, therefore, from Laurent. Laurent who has a bit chattered in this month. But it remains a super email. Discover the biggest secrets of the successful traders. So here we have the hook. The hook that we can use with the hook launches a very important, the hook. who follows, you will discover the exact plan to make money on the stock market and become independent financially. Results following because the method following has the power to transform your revenues, your patrimony in an important manner. It's a promise that protects is wealth. It says not you will earn money, you will be able to, voilà, finally. But it's, it remains a bit evasive. So, we have the call to action. Here, he chose to have a call to action, very high, in your full file, you will see other emails from Laurent. The call to action arrives tardively in this month. The questions, are you in one of the following situations? Women blah blah blah, you want to achieve, you look for a means, you want to enrich yourself, you are tired of it, you want to earn, you want to succeed. So we realize that this time, you want to do something, or you want to get away from something. You are tired of working for the company. We could also estimate that it would have been more interesting to have more elements of negative or distance from negativity. You want to no longer have that, you are tired of that, you want to finally get rid of that. There, it's a lot of things. Excuse me, there is a negative on revenues, revenues are difficult. There is working for the company. But otherwise, the others, we have two on two out of seven. If one of these phrases corresponds to you, blah blah blah, something for you. But you see, before saying what it is, it wasn't easy. There, he tells his story, how, voilà, he tried, he tried, he tried in the stock market, he bought, he sold, a bit by chance, sometimes it went up, sometimes it went down. Sometimes it was possible to win, sometimes to win. But more often, he lost. And he tells, voilà, there he describes a narrative that corresponds well to what people live when they try to invest on the stock market. Until the big discovery, or the revelation. The revelation is that in fact, by dint of work, research, meetings, reflection, I found, voilà, a system that works in a way that brings me regularly, almost passively. What's important is that now I am able to manage my emotions. And there, we can say, voilà, the benefit, the secondary benefit. The secondary benefit. It's and in addition, I am able to manage my emotions, so I am much more balanced, I take fewer risks. It goes much better, voilà. So, the revelation, it corresponds to the main goal, to earn money. But it also has this benefit, this secondary benefit, which is, and in addition, I take fewer risks. It's like saying, you see, voilà, with the revelation, I did not lose money, but in addition, I have a much stronger structure, much more, voilà, we did not come for that initially, but effectively, it's cool to have that in addition. The secondary benefit. The offer, the complete method. I will share it with you, because I know that many find themselves in the situation I was in at the beginning, in the same situation I was in. In the same situation I was in. Which I was, in. The product is stock market, secrets to know, the practical guide, blah blah blah. Now, he teases. Inside, you will learn. Boom boom boom boom boom boom boom. Teasing then very strong. We put the call to action back. Number two, we will be more rigorous. Number two. The method, blah blah blah, etcetera. Attention, hop, not you, number two, like this. The projection, it's imagine. Imagine, imagine to do that, imagine she is there, imagine to do that, imagine that. With the questions, it would not be marvelous, it would not be super, it would change your life. Imagine, voilà, living finally, you can imagine that, it's incredible. We justify the price, you see, voilà, the stock market, a method, it's expensive, it's 700 euros, it's for professionals, etcetera. But voilà, exceptionally, for a fraction of this price, he does not give the price, he does not give the price. It's going to tell the price. Blah blah blah, the final call to action. Download the method now, blah blah blah, friendly, Laurent, blah blah blah. So, the structure. Hook, question. Story. Discovery, revelation. Secondary benefit. Offer. Teasing. Call to action, number two. Projection. Justification of the price without giving the price. Final call to action. You know why we do it, one of the reasons. We say very rarely the price in a sales text, for example. It's an email, to sell a product. Do you know why we say very rarely the price in a sales message, in a sales text. And even less in a sales video. We say almost never the price in a sales video. Do you know why? To be able to, ABT, to be able to, ABT the price. Exactly. If you imagine in your video, you say 37 euros, and after, you say, but you could have sold it for 97 euros. Well, in the video, you say 37. So, you are blocked. So, you always say, voilà, the theoretical value, it's all that. The theoretical value is 700 euros. And for a fraction of this price. A fraction of this price. To put your hand on the entire method, to have immediate access. It's a big error of beginners. It's in his sales video to give the price. Because after you have to redo the video, and it's super annoying to redo a video because you have to do it in the same context, with the same microphone, the same thing etcetera. It's really galere, in fact. You don't want to have to restart in front of the computer with the microphone in the same place, and to re-record, because in fact, it will be noticed. And at the moment of the price, if the moment of the price, it's a different voice, or a different intonation, or a sound, or an echo, it's different at the back. The guys who do that, what are they doing? It's the most complicated moment, it's the price. Because at the moment of the price, you have to change your voice. It's the galere. So, advice, we never give the price.